Building An Online Business Success Series Part 1, Traffic ...

Today we kick off a critical new series called the Building an Online Business Success Series. The next 4 or 5 posts will be potentially transformational for any aspiring online marketer. Why? Because I will be laying out the details of exactly what is needed to build a full-time living as an Internet Marketer, based on the success models of thousands of online business owners earning $10,000 or more on a monthly basis.

Take the fast track and this can be your backyard.

But there is one distinction from many models for success online. This one assumes that you actually want to have a life. That grinding for 14 hours a day to keep up with all your content, sales strategies and technology is not what you had in mind.

This formula applies whether you are creating your own information products, marketing some type of home business or network marketing opportunity, doing affiliate marketing or are trying to build a traditional offline business using the Internet.

There are 4 pieces you must have to build any significant income on the internet

1. Targeted Traffic
2. A Compelling Offer
3. A Dynamic Sales Funnel
4. Systems That Allow Time-Freedom

But what is Traffic really? Web traffic is pursued with a vigilance, however is often misunderstood. ?One of the trickiest things about traffic is that most niches online need very targeted traffic to result in web visitors who actually buy something from you.

So how do you target that traffic?

Before you can get targeted traffic you need a website for the traffic to land on. So part of the first piece is actually creating your website. But do you need to be a website designer or pay thousands of dollars to get professional, effective site developed?

Options For Creating Your Website

There are low cost options to get a website up, but you need to be willing to get your hands a bit dirty if you want to go on the cheap. Hosting packages start at about $120 per year, and no I don?t count the low suck you in price that new website owners get? just prepare for a steep increase on that second year in the business. Then you can use any number of templates or themes to eventually get a decent looking website up that will do the job.

However this is usually after anywhere form 2 weeks to 6 months of fumbling around with all the themse, widgets, plugins, html, and graphics. To say it can get overwhelming is an understatment.

Of course if you have the budget, I strongly recommend outsourcing the majority of your website design and maintenance. A quality site will usually run anywhere from $1,500 to $10,000 depending on how many pages and the extend of design work you have done.

What about free websites? I don?t recommend building any business strategy off free websites. Ever heard there?s no such thing as a free lunch? If you just want to use a site as an online diary, sure go ahead and grab a free blog. But if want to build a business online you better have a site that can be optimized to generate an income, and free sites generally fall short in every possible way.

Now the Traffic?

When you start considering how you get traffic to that website, a few other factors become important. Let?s look at the 3 main ways that you can get traffic to your site.

1. SEO
2. Advertising
3. Social Media

Traffic With SEO

Search Engine Optimization is an entire series of courses, let alone blogposts. However the fundamentals come down to a few factors.

1. Domain Authority ? the age of the domain and number of pages on it are the 2 big factors for domain authority. ?Page Rank? is a factor mostly based on the number of sites linking to your domain, it?s important but not as much as it used to be.
2. On-page Optimization ? there is a specific yet simple formula for creating content such as a blog post, that is likely to get the attention of search engines. Also your site needs to be set up to be search engine friendly, and some designs are better than others.
3. Off-Page Optimization- the number and type of sites linking to your web pages is always going to be a major part of whether you make the first page on Google or Bing. There are smart ways to build backlinks to your site that will allow you to avoid the dreaded Google penalties that can sweep your traffic away in a heartbeat.

Traffic With Advertising

Advertising on the Internet is a great way to get traffic to your website, however you can easily waste your hard earned money if you don?t get a basic understanding of what works and what is a waste of time.

1. Per per click ? all those listings you see on the side of the search results are paid ads. PPC comes down to keyword targeting and copywriting skills. But Google Adwords is not the only game in town anymore. In fact Facebook PPC has become a potentially far more effective PPC platform for Internet Marketers. Youtube PPC is another growing favorite. That being said you are always at the mercy of the platform to get your ads approved, which can be a big challenge for new advertisers.
2. Newsletter Advertising or Solo Ads ? this has become quite possibly the most powerful way to advertise online. There are thousands of marketers with lists of highly targeted emails. With a solo ad you get to a chance send your email to somebody else?s list of highly targeted leads. There are some advanced skills that come into play here. Effective copywriting, tracking and analyzing results and researching new sources for ads are keys to success.
3. Banner Ads- this is akin to Internet Billboards. Banner ads can be highly

   Advertising is a learned skill which requires consistency and patience

   effective, or a very wasteful? it?s really a tricky area that most novice marketers do not see their return on. If there was ever a place for outsourcing your ads it would be the creation and placement of banner ads. Most blogs I come across are littered with banner ads that I would never dream of clicking on? however when done right, it?s hard not to click? and banner ads can bring a potent boost to traffic.

4. Pay Per View ? PPV ads are relatively new and under-used. These are pop-ups or pop-unders that appear when visiting certain pages. I?ve heard mixed reviews on PPV so far. Those who?ve specialized in it, swear by it. That being said I?ve tried a few campaigns with limited success. The key is finding a specialist and having them help you with your campaign. Also some types of products work better than others for PPV. Again, align yourself with an experienced advertiser to take advantage of these.
5. Free Ad Strategies ? Logic should tell you that free strategies are limited in their effectiveness. Surprisingly, there are some free ad sources that can work. Craigslist is probably the most popular one. However you need to get educated on how to do it effectively, and not get your account banned. Other free strategies include safe list exchanges and traffic exchanges where people will visit your site to get credits, which they in turn offer to get visitors to their own site. It?s very low quality, but with high volumes can result in a modest sales volume.

Traffic With Social Media

Social Media is all the rage today, and for good reason. When done right it can be more powerful than advertising and SEO combined. That being said, when done wrong it can be a colossal waste of time and energy. The holy grail of social media is getting your content to go viral.

So how do you do that? Well, there is a formula believe it or not. It?s not entirely scientific, but there are definite factors to incorporate. This is something that comes with practice more than anything but here?s a few quick secrets:

1. Be authentic ? trying to create videos or blg posts that are begging for attention are so transparent that you?ll only damage your brand by doing such things. However finding a way to magnify your personality, in way that?s entertaining, and ultimately delivers a message that results in people wanting more information? that?s a gold mine.

2 Be Timely ? the right content at the right time can make it?s way through the web in a matter of hours. Think of ways to leverage current events, hot or controversial subjects.

3. Create and Participate in Social Media Groups ? Facebook groups are the main piece here. Many people are aware and utilizing Facebook pages, but not groups. Groups can catapult a business launch, or build priceless customer loyalty.

As you can see, there are quite a few strategies to consider for getting traffic. Many marketers figure out how to get a fair amount of traffic. ?Where things start falling apart?is where they send the traffic. That?s why tomorrow we?ll go over quite possibly the most important piece of the online puzzle; The Offer.

So you don?t have years to gain traffic targeting skills and create all the pieces of the puzzle? Click here to find out how thousands are earning income online for the first time, no technical expertise, web design or SEO?wizardry?required.

Related posts:

1. 3 Unusual But Critical Secrets For Success Online
2. Tim Erway ?Rated R? Recipe for Network Marketing Success Online
3. Forever FLP Blueprint For Building Your Business
4. The Power of Diversity in Building Your Home Business

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